Sustainable tourism aims to find ways to protect the natural and cultural landscape through the development of new solutions which minimise the adverse effects of tourism. This can be achieved through the development of new strategies involving the active collaboration of society as a whole. But despite this optimistic objective, sustainable tourism is still not widely understood. For a start, 'sustainable tourism' is not necessarily 'ecotourism'. Ecotourism became popular in the 1980s as a form of tourism that focused exclusively on wildlife, nature, or exotic cultures. Recent research, however, has indicated that such tourism may not actually be good for environment, or for the people who experience this attention. Safaris in Kenya, for example, are undoubtedly 'ecotourism'. But Kenya is full of cases where lions have been forced into erratic behaviour because of excessive tourists, or where the local Masai people have failed to benefit from this kind of development. More importantly, 'ecotourism' does not involve more mainstream beach-or city-based tourism, where impacts are much greater than any nature-based tourism.

Sustainable tourism, therefore, is an attempt to improve the impacts of all types of tourism, and this implies seeking ways to build partnerships between tourism companies and local governments or managers of resorts.
2012 Athens Tourism Symposium
International Scientific Congress on Current Trends in Tourism Management and Tourism Policy will be held on 15.02-16.02.2012 at Megaron Athens International Conference Centre, Athens, Greece and will aim to explore the trends that are shaping the present and the future of the tourism economy both at the entrepreneurial and the policy-making level.
2012 Qantas Summit
In conjunction with the Qantas Australian Tourism Awards in Cairns on 2nd of March, Qantas are holding a free sustainable tourism summit. The summit will outline the practical realities of sustainable tourism including the role of sustainable tourism in meeting visitor demand, challenges in marketing Australia as a sustainable destination, and how to balance sustainability with investment.
The WTTC Tourism for Tomorrow Awards are one of the world's highest accolades in the Travel & Tourism industry organized by World Travel & Tourism Council. The awards are aimed at recognising best practice in sustainable tourism within the industry worldwide. Each year, WTTC recognizes best practices in sustainable tourism - its Tourism for Tomorrow Awards are one of the highest accolades in the global travel and tourism industry.
This year's finalists of the 2012 Tourism for Tomorrow Awards are:
Destination Stewardship: - Destination Røros, Norway - Misool Eco Resort, Indonesia - Tanabe City, Japan
Global Tourism Business: - Banyan Tree Hotels & Resorts, Singapore - REI Adventures, USA - Wilderness, Botswana
Conservation: - Cheli & Peacock, Kenya - Inkaterra Peru, Peru - NamibRand Safaris: Wolwedans Collection, Namibia Community
Benefit: - Saunders Hotel Group, USA - Soria Moria Boutique Hotel, Cambodia - The Thailand Community Tourism Based Institute Thailand
The 12th annual WTTC Global Summit will be held in two locations:
Sendai City (16-17 April 2012). A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the Global Summit commences with the Sendai Recovery and Asia Outlook Forum (in association with PATA) to be held in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year's disaster recovery efforts.
Tokyo (17-19 April 2012). The plenary session of the 12th Global Summit will then be held in Tokyo and will examine, amongst other subjects, the role of Travel & Tourism as a driver of economic and social advancement at a time of global turbulence. The Global Summit will take place at International Convention Centre Pamir, Tokyo.
This is the most influential Travel & Tourism event of the year, bringing together almost 1000 industry leaders, to tackle some of the most pressing issues facing Travel & Tourism today.
Attendance at the Global Summit is by invitation of the World Travel & Tourism Council and the Global Summit Host Committee only, and is reserved for those who lead Travel & Tourism enterprises and organisations in the private sector, or participate in public sector policy and support of the sector.
Sustainable Tourism 2012 is another important event this year. Being at its fifth edition, it will be held in A Coruña, Spain, between 13 – 15 June. More about this conference and sustainable tourism in general
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